Our Philanthropy 

Breast Cancer Awareness and Education

Think Pink® 

Think Pink® is the umbrella theme for all of our breast cancer education and awareness projects.

National Think Pink Partners

Zeta Tau Alpha partners on a national level with several prestigious organizations in the fight against breast cancer. These partners include:

  • American Cancer Society®: Through our premier partnership with American Cancer Society®, ZTA is the National Survivor Ambassador of Making Strides Against Breast Cancer®.

  • National Football League: Since 1999, Zeta Tau Alpha alumnae and collegiate members have worked with all 32 NFL teams to increase awareness of breast cancer at professional football games. ZTA is an official fan outreach partner of the National Football League.

  • Bright Pink®: To educate, equip and empower our members to be advocates for their own breast and ovarian health, we’ve partnered with Bright Pink®, a national nonprofit organization focused on prevention and early detection of breast and ovarian cancer. We bring the Brighten Up® Educational Workshop that is open to all Panhelenic chapters.

How We As A Chapter Serve

As a chapter, we strive to not only serve our philanthropy, but to also cultivate opportunities for the whole campus and community to be involved in supporting Breast Cancer Awareness and Education.

October is a very special month to us, because it is is Breast Cancer Awareness Month. Throughout the first week of October, we host a campus wide event called "Think Pink Week." There is an event every day that ZTA puts on to help raise awareness for Breast Cancer Awareness and Education. This includes 'paint the town pink', fundraising booths, percentage nights and 'Pink Out' Arkansas sporting events. We also host the Think Pink Crown Classic, which is our annual golf tournament. And finally, a Pink Pancake dinner open to all students for $5. This week is very important to us because although we are having fun, we are also raising money and awareness for Breast Cancer Awareness and Education. We are proud to say we raised over $39,000 towards our philanthropy in just this one week!

However, we do not stop after October. In the Spring, we host several more events including percentage nights at local restaurants, more 'Pink Out' sporting events, Pilates for Pink and our Hershey's 'Kiss Away Cancer' booth. We also started an event called "Call for a Cure". We set out to raise $5000 in one day by calling any and everyone, asking if they would consider partnering with us to raise money and support for Breast Cancer Awareness and Education. We were overwhelmed and filled with joy at the generosity of our community, families, and friends who, by the end of the day, helped us raised a little over $1300!

We are passionate and committed to serving our community and to raising awareness for Breast Cancer Awareness and Education because, we choose love, the greatest of all things.